Briefing
Ozama is a family-owned business specializing in premium organic, gluten-free, and vegan Açaí superfood powder. Açaí is a nutrient-rich berry from the Amazon, packed with vitamins that nourish both body and soul. To launch their product in the European market, Ozama partnered with air Brussels for strategic and visual support.
My role
Following strategic workshops, I led the creation of the brand’s visual identity. From logo design to the full visual identity, I managed everything from photo moodboards to social media visuals. I also crafted the brand's Brandbook, designed packaging under specific constraints, and developed templates for communication materials like tape, flyers, and brochures.
Concept
The challenge was to capture Ozama’s organic, Amazonian roots while appealing to a European audience, balancing authenticity with modern, premium design.
Client: Ozama Horizonte / Agency : air Brussels / Creative Director : Edouard Coune / Design Director : Christophe Liekens / Motion : Boris Delire / Account: Pauline Heraly & Flore Antonnaux
