Briefing
microStart tasked us with modernizing their brand and creating a more universal communication approach.
My Role
To refresh the brand, I opted for bolder, more vibrant colors and introduced a dynamic font. I also developed a diverse color palette and created a range of colorful characters to represent various nationalities and professions. I had the pleasure of applying the new branding across different media, including folders, the website, agency stickers, and posters. It was an exciting and rewarding project!
Concept
The idea was simple: "Everyone can be an entrepreneur!" The colorful and diverse design reflects this inclusive message, making the brand more accessible and modern.
Website
I've design 3 pages to give a design reference to the developer.
Client: microStart // Agency: Federate // Creative Director: Denis Dubrulle & Thomas Danthine // Motion Designer: Odile Forget // Copywriting: Tiffany Van den Abeele
