Briefing
Waste Management at School: Operation Recycle. Dreaming of a cleaner school? A space where learning and caring for the environment go hand in hand? With new sorting rules in Brussels, the "Operation Recycle" program aims to reduce waste in schools across the Brussels Region.
Waste Management at School: Operation Recycle. Dreaming of a cleaner school? A space where learning and caring for the environment go hand in hand? With new sorting rules in Brussels, the "Operation Recycle" program aims to reduce waste in schools across the Brussels Region.
My job
I was tasked with creating a brand guideline that adhered to "Bruxelles Environnement" standards while developing the entire graphic universe and characters. The challenge was to create visuals that appealed to both teachers and students.
Concept
I wanted to merge the playground and recycling symbols, creating a mash-up that would resonate with both teachers and children while maintaining a modern, engaging identity.
Client: Bruxelles Environment / Agency : air Brussels / Design Director : Christophe Liekens / Strategy : Michelle Defooz / Creative copy : Marie Paris
