take
a walk
on the
wild side
a walk
on the
wild side
Briefing
The client introduced a bold new gin made from fresh sloe berries—less sweet, but wilder. They asked us to develop a complete visual brand identity for this unique product, from concept to execution.
My role
I was responsible for translating this vision into a design. First, I crafted a classic gin logo with refined details. Then, I contrasted it by designing a more rugged, hand-brushed typography to capture the gin’s edgy, outsider spirit.
Concept
The idea was to position the gin as a "marginal" or "outsider," much like the unconventional nature of the drink itself.
Client: Marginal // Agency: Federate // Creative Director: Thomas Danthine & Denis Dubrulle
