Briefing
To promote Brussels Environment's new "environmental prime" aimed at reducing the number of cars in the city, I was tasked by Air Brussels with creating illustrations for both print and digital communications.
My Role
My job was to design illustrations that highlight the various transportation alternatives for car owners looking to exchange their vehicles. The illustration style was inspired by painting techniques, where I incorporated light and texture to create depth and volume. The sketch to the final illustration. Additionally, I selected color palettes for each mode of transport to enhance the illustrations' clarity and impact.
My focus was solely on the illustrations, not the layout.
Concept
The illustrations evoke a painterly feel, using dynamic lighting and texture to create a visually engaging narrative about sustainable transport options for Brussels residents.
Client : Bruxelles Environnement // Agency : Air Brussels // Creative Director : Creative Council // Creative : Karel De Mulder, Arnaud Bailly, Romain Félix, John Benois, Laurie Lacourt, Marie Paris // Studio : Boris Delire, Laurent Lejeune // Account : Laurie Parres-Albert
