Briefing
In collaboration with Brasserie Palm, IP Belgium sought to launch a new blond beer. The goal was to create a cheerful, optimistic brand identity, starting with a logo that captured the essence of joy.
My job
I contributed to the search for an upbeat, "optimistic" name. My work included designing the logo, label, full brand identity, bottle and cap, as well as the packaging (cluster).
Concept
I translated the smile on my face into the logo, embodying the positive, lighthearted spirit of the beer.
Agency: Federate // Client: IP Belgique & Brasserie Palm // Creative Director: Denis Dubrulle & Thomas Danthine
