Briefing
The goal was to promote Brussels as an ideal city trip destination, highlighting the importance of culture in the capital.
My role
I was responsible for creating and producing illustrations that brought the "Experience Art Differently" campaign to life. By overlaying illustrations on photos of Brussels, I aimed to make the campaign vibrant and inviting. I imagined various interactions and scenarios between characters, handling everything from initial sketches to final execution.
Concept
In collaboration with visit.brussels and Air, the idea was to blur the lines between art and the everyday, asking: "What if art was everywhere?" This concept showcases the cultural richness of Brussels in a playful and thought-provoking way.
This campaign is accompanied by two films created by Air.
Client : Visit.brussels // Agency : Air Brussels // Creative Director : Arnaud Bailly & Edouard Coune // Creative : Marie Paris & Anouk Lemm // Studio : Boris Delire, Christophe Liekens // Account : Flore Antonnaux
